Magma Aviation has appointed CF Greater China as its General Sales and Service Agent (GSSA) for the Greater China market, underlining the company’s commitment to fortifying its commercial presence in one of the world’s most dynamic air cargo regions.
The agreement was signed during Air Cargo China on 25 June at the Shanghai New International Expo Centre, making the occasion even more significant. The appointment marks an important milestone in the continued collaboration between the two organisations. As part of the Chapman Freeborn Group, Magma Aviation and CF Greater China share a common goal of delivering exceptional service and supporting sustainable commercial growth through closer collaboration and aligned market strategies.
By combining Magma Aviation’s expertise in long-term and ad-hoc air cargo charter solutions with Chapman Freeborn’s local market expertise and regional commercial presence, the partnership is positioned to deliver enhanced support to customers across Greater China. The appointment provides a clear framework for cooperation, enabling both organisations to work more closely together and deliver a consistent, customer-focused approach while maximising opportunities across the region.
Peter Kerins, Chief Executive Officer of Magma Aviation, said:
“Greater China remains a strategically important market for Magma Aviation. Appointing CF Greater China as our GSSA further strengthens our presence in the region and reflects our commitment to building closer relationships with our customers through a more localised market approach. This collaboration will enable us to provide our customers with the flexibility and specialist expertise they expect from Magma Aviation.”
Allen Liu, President of Chapman Freeborn Greater China Region, said:
“This appointment marks an important next step in our collaboration with Magma Aviation. Together, we will combine global air cargo capabilities with local market expertise to provide customers across Greater China with broader access to air cargo solutions, responsive support and a seamless service experience.”
The appointment further expands Magma Aviation’s commercial network and demonstrates the company’s continued investment in strategic partnerships that enhance customer service, support business growth, and reinforce its position as a trusted provider of specialist air cargo solutions worldwide.
